Why Amplest exists.
“Stay consistent.” “Increase your budget.” — I'd heard those lines too many times. I built Amplest because I needed a different answer.
Founder's note
Katsuhiko Tanaka
Founder, Amplest LLC / AI Web Strategist
Web wasn't my core business. So I did the sensible thing — I hired professionals. Multiple agencies, SEO firms, ad managers.
I spent hundreds of thousands of yen. No inquiry increase. When I asked why, nobody could tell me. The answer was always “keep going” or “raise the budget.”Monthly invoices kept arriving for a black box I couldn't see inside.
I got serious about learning it myself. By 2025, I was working inside a web agency — running SEO audits, ad campaigns, and site diagnoses for 200+ small businesses. That's when I saw the other side of the problem.The opaque model isn't just negligence — it's how the business works. Agencies benefit from complexity staying complex.
I realized: if I had been a client who wanted to make informed decisions, I needed to see everything — the diagnosis, the specific fix, and what would happen after. Not a summary. Everything.
So that's what Amplest Autopilot shows you. No lock-in contracts. A place for people who got burned by the web to take it back.That's the whole reason this exists.
Why this person could build it
Failed client experience × consulting field experience. Designed from both sides.
- · Ran blog, paid ads, and social solo (2021–)
- · Hired agencies for site, SEO, and ads — didn't hit expectations (2023–2024)
- · Experienced the “nobody tells you what's wrong” black box
- · That failure became the origin of Amplest
- · Web agency: sales, ad ops, SEO improvement (2025–)
- · 200+ SMB proposals (web, SEO, AI tools, automation)
- · Site audits, conversion optimization, lead flow design
- · Learned exactly where non-technical business owners get stuck
Areas of expertise
Background
Mission
Build the infrastructure for people who failed with the web to take it back. Eliminate the state of “spending money every month with no idea what's happening.”
Vision
A world where every business owner
controls their own web presence.
Your website is a business asset — but for most owners it's a black box managed by someone else. Amplest makes it understandable, approvable, and improvable by you.
Strategic goal (2027)
Become the standard platform for AIO/AEO optimization in Japan — and expand to English-speaking markets. A genuine fourth option alongside build, maintain, and advertise.
Company
| Legal name | Amplest LLC (合同会社Amplest) |
|---|---|
| Founder | Katsuhiko Tanaka |
| Founded | November 2023 |
| Location | Suginami, Tokyo, Japan |
| Product | Amplest Autopilot (AIO/AEO SaaS) |
| info@amplest.cloud | |
| Website | https://amplest.cloud |